East London was buzzing with talent at the first London based Brand Film Festival. Following on from the success at it’s launch in New York last year we were excited to develop all the animations for a London crowd. Our characters featured heavily throughout the entire campaign from the call to entry right through to all the content running at the event. With the emphasis on brand storytelling, our animations reflected the wide range of categories from Sustainability and Not for Profit to VR and Best Screenplay.

Some of our favourite and inspired talks came from Ira Dubinsky, Psembi Kinstan and Richard Brim the lead creatives on the Marks & Spencer and John Lewis 2016 Christmas campaigns. Discussing the highs and lows of creating the much anticipated Christmas ad, they went on to talk about how current world views could shape what the feel of the next campaign should be. Another goody came from Kev O’Sullivan, Creative Director of FleishmanHillard Fishburn on the hype surrounding brand film and considering the PR approach before it’s launch.

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Later in the afternoon we enjoyed a talk by David Titman and Jeff Bowerman on the latest series of brand films for Lynx – Men in progress. Changing the brand’s perception of a dated male ideal to what modern masculinity actually is. The day’s event drew to a close with an interesting insight on the brilliantly funny campaign for Hostelworld In da Hostel from Jenny Bust and Marek Mossakowski. The brand film is a parody of MTV’s cribs from the 90’s with 50 Cent perfectly placed as the host. Located in a modern Hostel in Barcelona 50 Cent takes you through all it’s features suggesting there’s no need to compromise on the lavish lifestyle he is used to. Wrapped up with a nicely crafted strap line “All the bling without the sting” – appropriate for the recently bankrupt star.

The much anticipated award show kicked off that evening showcasing and recognising the best in brand film. Check out our highlights video of the day here.

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