We’re proud of the animated content we created for the very first Brand Film Festival in New York earlier this year. The event recognises spectacular achievements in the ever growing field of branded content. As it was a new event we had a very open brief simply utilising the brand’s colours and logo. We got to work developing some ideas based around the award show’s 17 categories. These ranged from ‘corporate’ and ‘viral’ to ‘animals’ and our favourite category ‘LOL’.


The animation style is humorous and reflects some of the good and so bad it’s good content we see online everyday. A grumpy cat, an american footballer, a talking milk carton and a crying heart playing a cello are just some of the playful characters we enjoyed crafting. Our animations featured heavily throughout the entire campaign from the call to entry right through to the screen graphics.

Maggie Keller from Haymarket Media US kindly gave us some insight from the client side of things.

“Working with First Image on the Brand Film Festival has been one of my favorite projects at Haymarket Media. The branding worked perfectly throughout the project and was incorporated from the launch to the festival. The animations for each category were fun and playful and really worked with the storytelling theme of the event. We loved the animations and branding so much that we are continuing to use it as we expand the Brand Film Festival globally!”


If you’d like creative and considered content for an event or some help to bring a project to life please contact: hello@firstimage.co.uk or call the studio on +44(0) 207 494 1626.